TTP appointed KISS to overhaul their website and bring TTP’s group of businesses together.
TTP Group helps companies to create and exploit new technology. Previously TTP Group had a website that enabled shareholders to access general information about the Group’s performance and share value. Whilst the URL had not been intentionally marketed by TTP it received traffic from users that wanted to find out more about their individual businesses.
To overhaul the Group's website
To design the website as a landing page to direct users to TTP's different core businesses
To maintain the relevance of the group home page for shareholders
The KISS Solution
Initially TTP’s expectations were to move to a simple responsive landing page to send traffic off to the different dedicated websites for their businesses. While a single page sounds simple enough, KISS ensured that a visitor’s interaction with the content was thought about in great detail to ensure all aspects of presentation and navigation gave a heightened experience. Interactive wireframes were developed to optimise for both mobile and desktop behaviour with a different experience for both, yet still conforming to a responsive framework.
On mobile the user is presented with a full screen device to quickly navigate through the different companies. Treated like a front cover they can read a summary of the business before deciding if they want to progress to the specific company's website. Users can 'sideswipe' the cover to access an introduction to the Group before scrolling down through further supporting information. Along with a standardised mobile menu, a link sticks to the footer that updates to display a hyperlink to the next section on the page as users progress through the content.
Following the launch of the TTP Group, KISS were then requested to create the third site for TTP - this time a careers microsite to publish vacancies online. The data is fed from a separate system via an API. Visitors can view and filter positions by category before progressing to the detail. If they wish to apply then they are seamlessly directed into their 3rd party careers system.