The digital medium is a fundamental platform on which all businesses and organisations rely. From public-facing marketing tools, such as websites, apps and social channels, through to internal systems such as CRMs and extranets, companies benefit from an overarching strategy that ensures all touchpoints work together to strengthen messaging and build efficiencies.
Digital strategy workshop
A digital strategy workshop will typically take half a day.
The workshop starts with insight from KISS, which will compare your current business activity to that of your competitors, looking at types of communication across all touchpoints and what they offer users, along with headline analytics for SEO and social engagement.
Digital strategy workshops typically involve three steps:
To build a successful strategy, you must first understand your audiences, how they will likely interact with you, and what you need to offer them in order for them to reach their goals. In understanding this, and aligning with your business objectives, clear areas of focus will be defined.
With user types and objectives agreed, we need to understand the touchpoints that are most relevant in delivering for these needs. This will likely mean an interrogation of what you currently use, with a focus on strengths and weaknesses, especially when factoring in your business and resources. Applying a SWOT analysis approach will also highlight pros and cons with other systems that are deemed worthy of evaluation.
The deliverables for this stage can differ significantly, depending on the agreed environments and platforms. Most of the work is done by KISS post-workshop, though priorities and required responses are discussed and agreed with you. The result will provide you with a clear roadmap that demonstrates how touchpoints will work together and be delivered within the agreed framework, often detailing a phased approach.