It is a well-known fact that stories are a powerful way of engaging an audience. Stories can take many forms and can be used to engage varied audiences on diverse subjects. Businesses that have a story at their heart are more successful and find it easier to engage both their external and internal audiences.
Typically a storytelling workshop takes half a day and involves three steps:
The first step is about understanding what the stakeholders believe the story is, what they say about the brand/business when asked, and how they see that unfolding in the future. In order to explore this, we use a number of different techniques to enable candid sharing and expression.
This is when the participants decide what the unifying story should be. This isn’t about creating a whole new direction for a brand/business, but rather about uncovering the story that already exists somewhere at the heart of the business and agreeing what the key elements are that make up that story.
Once we understand the essential elements of the story, we can work with you to turn these into a storyline that can be expressed by anyone in the business. This doesn’t mean there is a script everyone reads from, but that we practice and role play, telling the story in our own words to different potential target audiences.