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Drive awareness of IOT pioneer

The client

Intamac Systems Ltd is an innovative Internet of Things (IoT) enabler and innovator. The company enables original equipment manufacturers (OEMs) and product vendors to connect their products, devices and appliances to the Internet. Intamac has successfully launched 15 commercial deployments, connected over 500,000 things, providing over 3.5bn connected device hours.

The challenge

Drive awareness of Intamac within technology and manufacturing audiences

Raise profile of David Perez (CEO) and Mark Lee (CCO) as thought leaders

Establish a relationship between Intamac and the media

The KISS solution

During an initial four-month period, KISS PR generated four press releases, and two bespoke articles for target publications. This achieved a total audience reach of 125,606,486. Four months of activity resulted in 39 items of coverage, including over 100 mentions of Intamac. Target publications that featured the client included: The Guardian, ITProPortal, Beta News, Manufacturing Global, The Manufacturer, M2M Now, IT Briefing, IT Watch Dogs, Efficient Energy, Electronics Weekly, Tech Investor News, Stock Market Wire, Wireless, IPTV News, Business Weekly, and Cambridge News, to name just a few.

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In addition through KISS PR’s activities Intamac was invited to a dinner hosted by Tech City Insider. The dinner was themed on IoT and involved several leaders and innovators in the field.

Due to the excellent reputation of KISS PR, we are delighted to appoint the agency and I am excited to see what we can achieve as the relationship with KISS develops in the future. I have worked with KISS PR for over five years and this is the fourth technology company I have bought KISS PR into. KISS prides itself on the first-class media relationships it develops with its clients and we are therefore looking forward to working closely with them to develop new campaigns and drive Intamac forward.

Natalie Jenkins

Head of Marketing