The KISS solution
During an initial four-month period, KISS PR generated four press releases, and two bespoke articles for target publications. This achieved a total audience reach of 125,606,486. Four months of activity resulted in 39 items of coverage, including over 100 mentions of Intamac. Target publications that featured the client included: The Guardian, ITProPortal, Beta News, Manufacturing Global, The Manufacturer, M2M Now, IT Briefing, IT Watch Dogs, Efficient Energy, Electronics Weekly, Tech Investor News, Stock Market Wire, Wireless, IPTV News, Business Weekly, and Cambridge News, to name just a few.