Snap On positive Snap On Default logo

Creating a strategic advantage

Much more than just ‘a tool company’, Snap-on Industrial retained KISS PR to re-establish its credentials as a technological leader.

The client

Snap-on Industrial UK has unrivalled expertise in providing bespoke tooling solutions across a diverse range of industry sectors including: natural resources, defence, aviation, construction, manufacturing, rail, and food production. Snap-on Industrial uses its world-leading tool control and inventory management technology to offer companies a strategic advantage in addressing the challenge of increasing profitability, through reduced downtime, increased productivity and cost control.

Our challenge

Build on awareness of Snap-on in key media sectors (aviation, health & safety, oil & gas, education and energy)

Position key spokespeople in the company as thought leaders and experts

Reinforce the company’s positioning as a supplier of bespoke tooling solutions

The Kiss Solution

Snap-on Industrial had a very low media presence and was keen to change the market’s perception of being ‘just a tool company’ – by communicating its extended product lines, bespoke tooling offering, educational programmes and extensive expertise across multiple industry sectors. Our trade media PR campaign included new product releases, opinion pieces, thought-leadership articles, advice pieces, guest blog posts and by-lined articles, awards entry and exhibition press packs.