The Kiss Solution
The Spread the Energy campaign was launched in November 2015 alongside Olympic long jump champion Greg Rutherford. The athlete helped promote Sun-Pat as a source of protein and as an ideal food choice before and after activity. As part of the campaign, a series of PR tactics were executed to drive brand awareness and key messages. These included: a national competition, radio day, BritMums twitter party, advertorials and interview placement in target titles.
The competition saw hundreds of sports teams across the UK enter for the chance to win £1,000 worth of new kit and equipment and to meet Greg himself. The day involved training sessions from Greg with an under 9’s football team and a motivational talk on the importance of nutrition in sport. The PR team secured attendance from Sky Sports News and the Ealing Gazette plus the day was covered by four regional titles. A further nine teams were also runner-ups in the competition and this was covered by 11 regional titles across the UK.