The public relations industry has evolved greatly in recent years. There’s less space, more competition and an increasingly fragmented media landscape. Brand trust is declining and it is becoming increasingly difficult to stand out from the crowd and engage with your target audience.
PR can be a powerful tool in brand building and forging strong relationships with your stakeholders. By communicating the latest news or insight in your sector along with your labelled branded content, you are establishing everyday relevance in B2B and B2C environments. At KISS we employ a variety of different tactics and tools to help create memorable and engaging campaigns that will connect with your audience across owned, earned or paid channels.
Today, more businesses are learning to connect with their audiences on a social and emotional level to build trust and increase engagement.
Through messaging workshops and immersion in your business, we are able to create engaging positions for you to offer clearly defined thought leadership content in your industry. Effective thought leadership elevates your brand above the product or service level and adds credibility to your business in the media.
Whether it’s a product launch, brand experience or media stunt, we can create memorable events for the media and your target audiences to support your communication objectives. We take a holistic approach to events, maximising the PR opportunity and amplifying the noise around your brand.
We believe in building strong relationships with journalists and understanding the type of content which intrigues them. We collaborate with journalists to move beyond simple brand mentions to tell stories that resonate with your audience and hit your communication objectives.
We will be your eyes and ears on the ground and be the first point of call for all media enquiries. We have in-depth experience running everything from reactive, issue-based press offices for international brands and proactive press offices profiling start-ups, to highly targeted B2B features programmes. We are quick to jump on newsworthy opportunities and will bring energy and flare to your in-house teams.
There is no more ‘online’ and ‘offline’ where your brand’s reputation can be managed or promoted through a single press release. Consumers are socially aware, digitally savvy and are increasingly sceptical of brands pushing their self-agenda. When forming an opinion of your business, consumers will scan social media, review platforms, influencers, the media and your website.
When looking at your brand reputation we will work with you in three key areas:
Building – whether you’re a start-up or a company which has had little media exposure, we will build a strong and reliable brand name within your sector
Maintenance – if you’re already an established brand looking to maintain momentum, we can work with you to grow and capitalise on your success
- Recover – if your reputation has taken a hit, or has suffered from some recent bad publicity, we can get you back on track
If you’re looking for support on a global project, we are members of the PROI, the world’s largest partnership of independent agencies. This gives us access to the leading independent agencies in 100 cities across five continents, offering local knowledge to help our clients deliver on their ambitious objectives.
So whether you’re looking to launch an international media relations campaign or implement a global communications toolkit, our agency partners have the on-the-ground experience to deliver the right message, to the right audience, at the right time.