Approaches to PR have shifted hugely in recent years. There’s less space, more competition and an increasingly fragmented media landscape. Research shows that people today have shorter attention spans than a goldfish, so it has never been more important to craft simple, impactful stories that capture journalists’ eye, work in media and engage your target audience.
At KISS we employ a variety of different tactics and tools to create campaigns that do just that. We start any activity by identifying your business goals, develop a strong strategic platform and then create campaigns that will deliver against these objectives.
Through messaging workshops and immersion in your business , we are able to create engaging positions for you to use to offer thought leadership in your industry. Effective thought leadership elevates your brand above the competition and positions your business credibly in media.
Our team speaks to journalists day in, day out and know the types of stories that will engage them, putting us in a great position to support your business. We collaborate with journalists to move beyond simple brand mentions to tell stories that directly link back to your business.
As a team we have experience running everything from reactive, issues-based press offices for international brands and proactive press offices profiling start-ups, to highly targeted B2B features programmes and issues hijacking campaigns. Our team are quick to jump on opportunities and will bring energy and additional firepower to your in-house teams.
Whether it’s a product launch, brand experience or stunt, we can create engaging events for media and public alike that support your business objectives. We take a holistic approach to events, ensuring that they are maximised for PR to create noise around your brand.
As a team we have managed communications around major crises and are well-versed in issues preparedness to ensure you have robust messaging and procedures in place in the event of an issue or crisis. Our proactive approach to crisis comms will protect your business’s reputation in the event of an incident.