Digital campaigns
We design and deliver integrated campaigns that drive results - whether the goal is brand awareness, lead generation or conversion. From initial strategy to live optimisation, our team brings together creative, media and analytics expertise to make sure every campaign is built for real-world performance. We combine human insight with AI-powered tools to identify high-impact opportunities, define clear user journeys, and adapt messaging in real time to maximise return.
As a digital marketing agency based in Cambridge, we work with innovation-led organisations across the UK and internationally to plan and activate complex, multi-channel campaigns. Our approach is built around clarity: understanding who you’re targeting, what success looks like, and how best to reach people across platforms. We manage every stage of delivery, simplifying the process and multiplying the impact.
Getting straight to the facts and showcasing some of the phenomenal things we’ve helped happen through our Open Access publishing provided a stand-out, memorable and visually striking campaign to raise our profile in the US.
Camille Vallinino
Marketing Director B2C, Americas, Taylor & Francis
Campaign strategy and planning
Activating a B2B brand awareness or lead generation campaign with multiple audiences across multiple channels is complex, requiring a team with specific, expert skill sets. We’re skilled at managing multi-faceted campaigns from the ground up creating detailed strategies that define which channels and messages will be most effective at each stage of the user journey. Working closely with your commercial goals and audience profiles, we map out journeys that move people from awareness to action, using data and insight to guide every decision.
Creative concept development
Every campaign begins with a strong idea. For each project, we explore 2–3 creative directions that bring your campaign to life visually and verbally. From bold, disruptive executions to more grounded, brand-safe routes, we work collaboratively to find the concept that fits your ambition. With messaging, visual examples and headlines, we give shape to the core idea early - making space for input and alignment before we scale into full campaign creative.
Digital advertising
We take a strategic approach to paid media and digital advertising across display, social, programmatic, mobile and PPC. Working with you to define objectives and tightly segment your audience, we build data-led campaigns tailored to your goals. Our expert media team develops omnichannel plans that combine market insight, creativity and AI-informed optimisation to maximise performance. We actively monitor campaign performance and make continuous adjustments to drive the best return on your investment.
Social media campaigns
Our social media specialists build targeted campaigns that drive engagement, reach and response. Whether it’s LinkedIn for B2B lead generation or broader awareness campaigns across Meta platforms, we use paid social to connect you with the right audiences. From channel strategy and content creation to media planning and live optimisation, we manage every aspect, supported by real-time analytics and social listening tools that allow us to refine performance as the campaign runs.
Email marketing
We combine strategic thinking with compelling creative to deliver email campaigns that connect with key decision-makers. From audience segmentation to copywriting and responsive design, we tailor every element for maximum impact. Whether it’s a welcome series, a campaign follow-up, or an outbound lead nurture programme, we ensure content is relevant and timely.
