Brand strategy + positioning
Strategy sits at the heart of all we do. Based in Cambridge, we help organisations define what they stand for, where they're heading, and how to communicate their story clearly and confidently. We work with forward-thinking, innovation-led businesses and institutions across the UK and internationally who are looking to refine their positioning and stand apart in competitive markets. Starting with your commercial objectives and a clear understanding of the market landscape, we create brand and marketing strategies that are straightforward and ready to activate in the market.
A strong brand strategy lays the groundwork for all B2B marketing activity. It provides direction, focus, and structure - not just for how you communicate, but for how you grow. Through thoughtful research, competitor analysis and stakeholder insight, we uncover what drives your brand and where it can create value. That clarity of purpose becomes the foundation for a more confident, consistent brand - one that’s understood by your team, recognised by your audience, and capable of multiplying its impact across every channel.
Working with KISS produced much more than a beautiful website that we are immensely proud of; we now have messaging with impact and a clear common vision that makes the team motivated each day.
Kathryn Chapman
Deputy Director, Milner Therapeutics Institute
Brand positioning and architecture
We help organisations claim a clear, ownable space in their market. Through a considered, collaborative and AI-enabled process, we define where your brand fits today and where it can grow next. We support clients in developing cohesive, organised and effective brand architectures that bring clarity to complex portfolios and strengthen how brands are understood. As a brand strategy agency based in Cambridge, we work with clients locally and globally to align commercial objectives with a strong strategic position - ensuring your audience understands exactly who you are, what you offer, and why it matters. Whether you’re launching something new or refining your focus, we make sure your brand is positioned for relevance, recognition and long-term impact.
Brand articulation
Bringing your brand strategy to life starts with finding the right words. We help articulate your ‘why, how and what’ in language that’s confident, clear and true to you. This includes defining your purpose, mission and values - not as an exercise in theory, but as practical tools to guide how you communicate. Done well, brand articulation becomes a strategic anchor, informing everything from marketing to internal culture and helping you stay consistent, distinctive and aligned.
Competitor analysis
Standing out starts with seeing the full picture. Using both desk research and AI tools, we analyse the competitive landscape - including direct, emerging and adjacent players - to uncover not just who’s out there, but where the real opportunities lie. For clients in Cambridge and beyond, this insight reveals the space your brand is best placed to own. Our focus is on differentiation rooted in what makes you credible and compelling, building strategies designed for traction and long-term relevance.
Brand messaging frameworks
Our messaging frameworks give your team the tools to communicate with clarity and consistency across all channels. We start by identifying and agreeing your key audiences, then build a ‘message house’ - a structured system of targeted messages that align your core proposition with audience needs, challenges and expectations. This framework becomes a practical reference for developing your marketing strategy and activity plan, helping you stay focused, relevant and aligned across every communication touchpoint. It’s a system that’s easy to use, easy to scale, and designed to multiply the impact of every message.
Brand personality and tone of voice
We help define how your brand sounds and feels, making sure it reflects your values and connects with the people who matter most. From shaping your personality to crafting clear tone of voice guidelines, we give you the tools to express your brand in a way that’s confident, human and consistent. Whether it’s website copy, internal communications or customer support, your voice will come through clearly.
