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Clarifying the complex for brands in the education system

Our expertise in the education sector allows us to deliver powerful creative ideas rooted in bold strategy to deliver outstanding results.

Our expertise in the education sector allows us to deliver powerful creative ideas rooted in bold strategy to deliver outstanding results.

Delivering impact and driving results internationally

Babraham
Cambridge University Press
Taylor & Francis
CAMFED
Bedrock Learning
FutureLearn
Cambridge University - Institute of Continuing Education
Studiosity
Cambridge Dictionary
Kajeet
Milner Institute
Cambridge English
Connect Health Tech
High Performance Learning
PraxisAuril
Cambridge Education Group
Bedrock Learning Bedrock Learning Bedrock Learning

Bedrock Learning

Overhaul and redesign an EdTech platform

Taylor & Francis

Creatively bold, integrated digital climate campaign
Cambridge Dictionary Cambridge Dictionary Cambridge Dictionary

Cambridge Dictionary

A UX upgrade and full redesign
CAMFED CAMFED

CAMFED

Awareness raising consumer media relations campaign to capture ‘hearts and minds'

Taylor & Francis

A highly successful lead generation campaign
Royal Society of Chemistry Royal Society of Chemistry Royal Society of Chemistry

Royal Society of Chemistry

New brand strategy and visual identity

Strategy

Bold thinking underpinned with deep expertise and a rigorous approach. Our focus is on driving results.

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  • Brand proposition & positioning
  • Brand & marketing strategy
  • Lead generation
  • Social media & influencer strategy
  • Comms planning
  • Content strategy
  • Account based marketing
  • Research & insights
  • Media planning

Creativity

Powerful ideas and striking design to ensure your brand stands out from the crowd.

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  • Creative concepts & ideas
  • Advertising campaigns
  • Brand identity
  • Content production
  • UX & UI design
  • Naming
  • Video & animation

Impact

Agile in-market activation connecting your brand with its audiences via the right channels / touch points.

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  • Brand collateral
  • Campaign management
  • Public relations
  • Social media channel management
  • Website development & API integration
  • Analytics & effectiveness reporting
  • App development
  • E-commerce platforms
  • Media buying and management: display, social, programmatic and mobile media

Our insight into the education sector and the rapidly shifting tactics required to stand out

Education marketers cannot afford to carry on business as usual.

Sarah

Managing Director

Education marketers cannot afford to carry on business as usual. The winning brands of the future in education will need to demonstrate empathy and understanding of our audiences’ new pains and changing needs, they need to adapt to create seamless digital brand experiences that make life easier for customers. Above all they need to ensure their brand proposition stands out and that it is communicated consistently to drive long-term brand health.

Sarah

Managing Director

The winning brands of the future in education will need to demonstrate empathy and understanding of our audiences’ new pains and changing needs, they need to adapt to create seamless digital brand experiences that make life easier for customers.

Above all they need to ensure their brand proposition stands out and that it is communicated consistently to drive long-term brand health.

The education sector has adapted well to this seismic shift.

Jane

Head of Content

The education sector has adapted well to this seismic shift. Many went digital pretty quickly, but still face new challenges. A recent survey by the NUS found that one in four students was unable to access online learning during the Covid-19 lockdown, and that digital poverty remains a problem. Understanding target audiences has never been more important – a well-executed, highly targeted PR and social media campaign can address specific audience pains in a powerful and authentic way.

Jane

Head of Content

Many went digital pretty quickly, but still face new challenges.

A recent survey by the NUS found that one in four students was unable to access online learning during the Covid-19 lockdown, and that digital poverty remains a problem.

Understanding target audiences has never been more important – a well-executed, highly targeted PR and social media campaign can address specific audience pains in a powerful and authentic way.

Education is a cornerstone of society and needs to keep instep with digital developments.

Max

Art Director/Senior Creative

Education is a cornerstone of society and needs to keep instep with digital developments. Despite the challenges faced during the pandemic, there has been a rise in innovation and creativity. Teachers have shown resilience by adopting digital technologies to support learning. It is hugely important that these benefits are shared across the board to avoid digital poverty within education. Applying tech to academia opens up exciting new creative ways to deliver high-quality learning which isn’t restricted by location.

Max

Art Director/Senior Creative

Despite the challenges faced during the pandemic, there has been a rise in innovation and creativity. Teachers have shown resilience by adopting digital technologies to support learning. It is hugely important that these benefits are shared across the board to avoid digital poverty within education.

Applying tech to academia opens up exciting new creative ways to deliver high-quality learning which isn’t restricted by location.

Digital has played an increasingly important role in education in recent years.

Adam

Head of Experience Design

Digital has played an increasingly important role in education in recent years. However, adoption of digital tools has often been perceived as ‘just another utility’ by many. By providing the required support for our teachers we can achieve the cultural shift that’s required to remove the scepticism around technology. They can then focus on the opportunities which align with the tech experiences of the digital natives who represent the majority of students: streamlined administrative tasks, richer teaching resources and more flexible learning.

Adam

Head of Experience Design

However, adoption of digital tools has often been perceived as ‘just another utility’ by many. By providing the required support for our teachers we can achieve the cultural shift that’s required to remove the scepticism around technology.

They can then focus on the opportunities which align with the tech experiences of the digital natives who represent the majority of students: streamlined administrative tasks, richer teaching resources and more flexible learning.

07 June, 2022

KISS announces exciting merger with Isle Interactive     

17 January, 2022

'Happy Place’ – the only way we’ll get what we really need     

05 October, 2020

Tertiary education: time to start thinking like a company     

27 August, 2020

Education brands – how to survive harsh times     

04 April, 2018

Navigating edu tech - why universities need to up their game     

Insight from a global network

As a member of the PROI, we can tap into local insight to understand the education sector in different markets, enabling us to support our clients in any market they wish to operate in. PROI agencies remain best in market trendsetters, supporting the drive to deliver the most impactful communications campaigns for their clients. In 2021, PROI encompassed 80 partners with 7,000 employees in more than 165 cities and 50 countries. With combined revenue of nearly US$ one billion, PROI ranked 4th among consolidated communications groups, and was the only one in the top ten that is based on a unique partnership of independent agencies.

PUBLIC RELATIONS ORGANISATION INTERNATIONAL

Global insight

PUBLIC RELATIONS ORGANISATION INTERNATIONAL

We are members of the PROI, the world’s largest partnership of independent agencies. This gives us access to the leading independent agencies in 100 cities across five continents, providing us with local insight and enabling us to activate global campaigns for our ambitious clients.

Quality & assurance

We take quality, security, and our environmental impact very seriously and achieved certification in ISO 9001 in 2010, ISO 27001 in 2019 and ISO 14001 in 2022, thus we have a clear process and procedure to deliver high quality, information security management and our commitment to Environmental Management.

Contact Jane to discuss how we can use our expertise in this sector to help you deliver results


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Jane Kreose

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