Clarifying the complex for brands in the education system

Education marketers cannot afford to carry on business as usual. The winning brands of the future in education will need to demonstrate empathy and understanding of our audiences’ new pains and changing needs, they need to adapt to create seamless digital brand experiences that make life easier for customers. Above all they need to ensure their brand proposition stands out and that it is communicated consistently to drive long-term brand health.

Sarah

Managing Director

The education sector has adapted well to this seismic shift. Many went digital pretty quickly, but still face new challenges. A recent survey by the NUS found that one in four students was unable to access online learning during the Covid-19 lockdown, and that digital poverty remains a problem. Understanding target audiences has never been more important – a well-executed, highly targeted PR and social media campaign can address specific audience pains in a powerful and authentic way.

Jane

Head of Content

Education is a cornerstone of society and needs to keep instep with digital developments. Despite the challenges faced during the pandemic, there has been a rise in innovation and creativity. Teachers have shown resilience by adopting digital technologies to support learning. It is hugely important that these benefits are shared across the board to avoid digital poverty within education. Applying tech to academia opens up exciting new creative ways to deliver high-quality learning which isn’t restricted by location.

Max

Art Director/Senior Creative

The customer journey has grown more complex, with the search process and the number of information channels ever growing. It is crucial to understand where your efforts within the marketing mix will have the biggest impact. The education sector is becoming a crowded and competitive arena - with Students, Researchers, Lecturers, and academics alike – adopting and becoming familiar with the ever-growing array of media channels. It is imperative to identify these different touch points, engage with users in the right mindsets, on the right channels, and to enable them to experience and interact through rich creative content.

Dan

Head of Media

Digital has played an increasingly important role in education in recent years. However, adoption of digital tools has often been perceived as ‘just another utility’ by many. By providing the required support for our teachers we can achieve the cultural shift that’s required to remove the scepticism around technology. They can then focus on the opportunities which align with the tech experiences of the digital natives who represent the majority of students: streamlined administrative tasks, richer teaching resources and more flexible learning.

Adam

Head of Experience Design