Social media

At KISS, we put the science into social media. We will never suggest a social media programme for the sake of it. Our advice is always grounded in data that informs our social media strategies and enables us to create impactful campaigns that support your business goals.

PR no longer operates in a silo in the traditional media landscape – we utilise social media to spot emerging trends that can be maximised as part of a wider PR programme. Likewise, with most journalists having some form of social media presence, social media is essential in spotting the right opportunities for your brand and will further enhance your wider PR strategy.

Social media audits

Too many brands are on social media because they think they ought to be, rather than because they have a clearly defined reason to be. Our social media audits uncover the best platforms for your brand to utilise and identify the type of content you should be pushing out, when, to whom and with what purpose, giving you the business rationale for having a social media presence.

We develop coherent strategies that inform your in-house social media team or can be used to support the activity we manage for you at KISS.

Social media press office

Our team of social media experts can manage your social channels, regardless of platform. We put robust systems in place to ensure consistency of tone of voice, prompt response to enquiries, and the delivery of well-placed content that generates engagement and builds communities.

Social media listening

We can offer real-time insights on social media activity in order to adapt and evolve campaigns as required. Our industry-leading listening tools enable us to adapt social media campaigns to maximise breaking news, trending topics and emerging influencers.

Content creation

We are experts at creating content for social media, with in-house design and build teams, advising you on the right approach to put your content in front of the right audiences online.

KISS often runs social media and influencer engagement programmes in tandem, creating a strong presence in the right communities whilst engaging with third parties to build your reputation and drive credibility.