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KISS principle stands the test of time as agency celebrates its 5th birthday

12 September, 2012 Reading: 1:17 min

KISS principle stands the test of time as agency celebrates its 5th birthday

Integrated marketing agency, KISS Communications celebrates its 5th birthday this month and according to Managing Director Simon Fryer, the ‘Keep it Simple’ approach that the company was founded on continues to grow in popularity. Simon explains, “Our philosophy of keeping it simple and straightforward is more pertinent now than it was 5 years ago when we launched the agency. The last few years have been challenging for most sectors and the uncertain economic climate continues to put pressure on marketing budgets, with companies constantly looking at ways to strip out unnecessary complexity. “The whole team at KISS, our partners and suppliers continue to work very hard on behalf of our blue-chip and successful SMEs. With clients supported by senior involvement at all levels we have been able to produce better work, for less, faster.” The integrated services and stable, hardworking and dedicated team include Social Media, Digital, Strategy (including workshops), Public Relations, Advertising Campaigns, Branding and Design across B2B and B2C. Simon continued, “For us, bringing a brand to life is about clarifying a simple message, not the flamboyance of a huge budget or a complex execution. Interestingly the Global Brand Simplicity Index showed earlier in the year that consumers will pay a premium for brand simplicity. We believe this approach to simplicity has been at the heart of the agency’s success over the last 5 years."

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