Finnish-based Dramaforum Oy has appointed East of England PR agency, KISS Public Relations to handle the launch of Petra’a Planet, an exciting new virtual world aimed at children between 6-11 years old. The free online game stimulates children’s natural curiosity and encourages exploration of other cultures through play in a virtual environment. KISS Public Relations will handle a press and public relations campaign which will incorporate both print, online and social media. The account was won following a two-way pitch with KISS Public Relations impressing Dramaforum Oy with its creative ideas and experience. Sheila Mitham works with Leeds-based Dubit, a company that has been involved in developing the virtual world. She said, “We chose KISS Public Relations as the agency had some great creative and cross-media ideas and a good understanding of this sector.” Commenting on this latest win, Justine Smith, PR Director at KISS Public Relations said, “We are very excited to be appointed to handle the launch of Petra’s Planet. The PR campaign will focus on engaging with a wide range of media, as well as targeting influential bloggers.” Justine continued, “Digital educational games can have a significant impact on learning for children and are being used increasingly by teachers. A recent survey in the USA found that 70% of teachers believe using digital games boosts motivation and engagement with content and curriculum. Petra’s Planet has been developed with a huge focus on learning and education and has an extremely rich game content with over 47 individual mini-games. We are confident the new site will be a big hit in the UK.” Aside from PR and social media, Petra’s Planet will also use AdWords, game seeding, promotions and campaigns on other social media sites including Everloop, Kid Zui and Vwogo. New content will be created and added to Petra’s Planet continuously, with new regions being introduced in the months ahead, providing on-going news and product enhancements to communicate to the client’s target media.