Sarah Reakes
Managing Director
Brand articulation is key. A simple, focused articulation of what you want your brand to stand for, its tone of voice and key benefits can make a huge difference to the impact of your marketing communications.
Sarah is a marketer and brand strategist with over 20 years of experience, both as client in a number of blue-chip multinationals such as Colgate-Palmolive and Nestlé and with advertising agencies Publicis and JWT.
Sarah began her career with United Biscuits in the UK and subsequently worked in New Zealand, Australia, The Netherlands and Belgium. She has worked with a number of leading household names such as Special K, Hobnobs, Philadelphia, Ritz and Vegemite.
Since joining KISS in 2011, Sarah has managed a large number of key client projects, using her extensive FMCG experience and fresh thinking to develop successful campaigns for clients including Bayer, Cambridge University Press, the Babraham Institute and CYCLE Pharmaceuticals.
While managing the agency, Sarah remains hands on and has input across all agency strategic projects.
Sarah is closely involved with the PROI, liaising with agency owners to share best practice and offer local insight and global activation for KISS clients.
25 March, 2024
'When women gain, everyone gains'
Hosting our International Women's Day panel
13 February, 2024
The multiplier agency
Over the last few years our capabilities have radically shifted and transformed, so it was time to bring this to life.
12 February, 2024
Rowing and work – more to it than meets the eye
Rowing has taught me more than I can say.
15 November, 2023
The no-cookies diet, and how to survive it
Capturing leads through content is a high-ROI tactic - but only if you wrangle data effectively.