KISS CommunicationsClarifying the complex
  • Agency
  • Work
  • Team
  • News
  • Contact

Brief

To develop a campaign that builds awareness of the University of Cambridge Institute of Continuing Education brand and drives UK and international enrolments across its range of accessible and affordable part-time higher education courses led by world-class academics.

Idea

In this modern world time is precious. Make it count by continuing your education with one of the world’s great universities, and join a welcoming, inclusive and supportive community.

Results

Launched during the global pandemic, the multi-channel digital campaign outperformed both in terms of digital metrics (clicks) and leads generated (pre-qualified traffic sent to course webpages)

Threefold increase on industry average performance (CTR)

Lower than benchmarked cost-per-click (CPC)

Campaign was a contributing factor towards an increase in year-on-year enrolments of 81% for online courses and 56% for undergraduate courses.
mpu ads
mpu ads
mpu ads

Got a project like this you’d like to talk about?

Then give Sue a call. Sue led the development of the Make it count work and is an expert in advertising and campaign development.

  • 07710 122677
  • sue@kisscom.co.uk
  • LinkedIn

More work

Creative campaign to thank teachers for their hard work during Covid-19

Cambridge University Press - Creative campaign to thank teachers for their hard work during Covid-19

Awareness raising consumer media relations campaign to capture ‘hearts and minds'

CAMFED - Awareness raising consumer media relations campaign to capture ‘hearts and minds'

Sign up to our e-newsletter

Clarifying the complex

Strategy, creativity, activation.

PrivacyTerms
© 2021 KISS Communications

Public Relations Organisation International