To develop a campaign that builds awareness of the University of Cambridge Institute of Continuing Education brand and drives UK and international enrolments across its range of accessible and affordable part-time higher education courses led by world-class academics.
In this modern world time is precious. Make it count by continuing your education with one of the world’s great universities, and join a welcoming, inclusive and supportive community.
Launched during the global pandemic, the multi-channel digital campaign outperformed both in terms of digital metrics (clicks) and leads generated (pre-qualified traffic sent to course webpages)
Lower than benchmarked cost-per-click (CPC)
Campaign was a contributing factor towards an increase in year-on-year enrolments of 81% for online courses and 56% for undergraduate courses.