Brief

To develop a campaign that builds awareness of the University of Cambridge Institute of Continuing Education brand and drives UK and international enrolments across its range of accessible and affordable part-time higher education courses led by world-class academics.

Idea

In this modern world time is precious. Make it count by continuing your education with one of the world’s great universities, and join a welcoming, inclusive and supportive community.

Results

Launched during the global pandemic, the multi-channel digital campaign outperformed both in terms of digital metrics (clicks) and leads generated (pre-qualified traffic sent to course webpages)