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FLiPPER: Challenging category conventions for a stand-out, award winning agri product launch
Brief
To develop a launch campaign for FLiPPER, a new and highly effective biological insecticide from Bayer, with distinctiveness and stand-out.
Idea
FLiPPER knows friend from foe. FLiPPER has the power to recognise the pests from the beneficial species (pollinators and ladybirds).
Result
A stand-out integrated campaign with commissioned entomology drawings, launched with a front cover in Fruit Grower, full page print advertising, landing page and direct mail.
![](https://www.kisscom.co.uk/media/pages/work/bayer-flipper/f21bb763e8-1706001148/the-drum-roses-award-silver-winner-2021.png)
Our work on this campaign was acknowledged by The Drum Roses 2021 where we won two silver awards – one for the Illustration / Animation category and one in the B2B category
![Bayer Crop Science](https://www.kisscom.co.uk/media/pages/work/bayer-flipper/729026b066-1706001148/2560x2560_flipper_work_hero-g.jpg)
![](https://www.kisscom.co.uk/media/pages/work/bayer-flipper/e397a754f7-1706001148/2560x1440_flipper_work_a-v2.jpg)
This was a real break from tradition for us and an original and highly creative campaign which achieved stand-out and distinctiveness in a category that has traditionally been dominated by generic advertising.
Rachael Roberts, Marketing Communications Manager
Bayer Crop Science UK
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