KISS and Isle Interactive join forces as perfect partners
KISS and Isle Interactive join forces
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Bayer Crop Science Bayer Crop Science
Bayer Crop Science

A DM campaign…but with a difference

Brief

In-person meetings were off the table due to Covid so we were tasked with helping Bayer build relationships by creating a DM brochure that would communicate important news about barley, while making farmers feel valued.

Idea

Like most of us, farmers love a good gin – which can be made with barley, which they grow. We partnered with Wood Brothers Distillery to create bespoke barley gin with botanicals selected by Bayer which was sent, along with a brochure, offering the chance to win a personalised batch of 12 bottles of the gin.

Result

A truly stand-out mail pack and one very happy client – the mailing was extremely well received by farmers who were thrilled to receive the gin and fed back positively to our client.

Bayer Crop Science
Bayer Crop Science
Bayer Crop Science
Bayer Crop Science
Bayer Crop Science

Need some bold thinking?

Simply contact Sue who managed this project and is ready to discuss your business needs

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