![Bayer Crop Science](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/b38c07e87f-1706001148/2560x1440_bayer_barleygin_hero.jpg)
![Bayer Crop Science](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/b7887c73ce-1706001148/1000x1440_client_project_mobile-icon.jpg)
A DM campaign …but with a difference
Brief
In-person meetings were off the table due to Covid so we were tasked with helping Bayer build relationships by creating a DM brochure that would communicate important news about barley, while making farmers feel valued.
Idea
Like most of us, farmers love a good gin – which can be made with barley, which they grow. We partnered with Wood Brothers Distillery to create bespoke barley gin with botanicals selected by Bayer which was sent, along with a brochure, offering the chance to win a personalised batch of 12 bottles of the gin.
Result
A truly stand-out mail pack and one very happy client – the mailing was extremely well received by farmers who were thrilled to receive the gin and fed back positively to our client.
![](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/c5d2da59ed-1706001148/1-2_2880x1440_barley-gin-bottle-rt.jpg)
![](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/2df4e513fb-1706001148/1-1_1440x1440_mobile-1.jpg)
![](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/8609ad9fce-1706001148/1-1_1440x1440_mobile-2.jpg)
![Bayer Crop Science](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/72907e1bb1-1706001148/1-1_1440x1440_mobile-3.jpg)
![Bayer Crop Science](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/4301dcb5c5-1706001148/1-1_1440x1440_mobile-4.jpg)
![Bayer Crop Science](https://www.kisscom.co.uk/media/pages/work/bayer-gin-dm/20b2ef379e-1706001148/2-1_2880x1440_barley-gin_bottle-front-and-back.jpg)