Diamond Pharma Services Diamond Pharma Services
Diamond Pharma Services

Finding a voice for a brand

Brief

With changes to the UK’s post-Brexit regulatory system, Diamond Pharma Services briefed us to help raise the brand’s profile at an opportune moment.

Idea

We felt that it was vital for the brand to have opinions and developed a series of Thought Leadership pieces to give the brand a voice and a go-to-market plan to activate the content.

Result

We moved the client to insight driven marketing by creating a tightly segmented comms and media plan used in conjunction with compelling writing and improved user experience. All wrapped up in monthly effectiveness reporting.

Diamond Pharma Services
Diamond Pharma Services
Diamond Pharma Services
Diamond Pharma Services

We were able to call on the team at KISS to act as our internal marketing team for both strategy and implementation. They helped to evolve the content, monitor the market engagement via LinkedIn and other sources, and improve engagement by following behaviour and metrics.

Antony Appleyard, Technical Director Regulatory

Diamond Pharma Services
Media performed 3 times industry average
Increased time on site for key articles to just under 5 minutes

Need some bold thinking?

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