University of Cambridge University of Cambridge
University of Cambridge

Campaign outperformed on metrics and leads generated

Brief

To develop a campaign that builds awareness of the University of Cambridge Institute of Continuing Education brand and drives UK and international enrolments across its range of accessible and affordable part-time higher education courses led by world-class academics.

Idea

In this modern world time is precious. Make it count by continuing your education with one of the world’s great universities, and join a welcoming, inclusive and supportive community.

Result

Launched during the global pandemic, the multi-channel digital campaign outperformed both in terms of digital metrics (clicks) and leads generated (pre-qualified traffic sent to course webpages).

University of Cambridge
University of Cambridge
University of Cambridge
University of Cambridge
Threefold increase on industry average performance (CTR)
Lower than benchmarked cost-per-click
Campaign was a contributing factor towards an increase in your-on-year enrolments of 81% for online courses and 56% for undergraduate courses

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