Taylor & Francis – wellbeing campaign

A highly successful lead generation campaign

Brief

To acknowledge the challenges of academic life and help nurture a positive mindset, providing practical support with researching and writing.

Idea

The Knowledge Retreat – an oasis from the pressures of scholarly research featuring a carefully curated selection of thinking, expert advice and practical tips to help academics and researchers focus on their wellbeing for better effectiveness in their writing and research.

Result

A multi-channel lead generation campaign designed to help academics make positive changes to their wellbeing by providing a 2-week programme of wellbeing content all delivered via email and underpinned by an expert team of wellness professionals.

Taylor & Francis – wellbeing campaign
Taylor & Francis – wellbeing campaign
Taylor & Francis – wellbeing campaign
Taylor & Francis – wellbeing campaign