Taylor & Francis

A highly successful lead generation wellbeing campaign

Brief

To generate leads globally for T and F via a wellness platform acknowledging the challenges of academic life and helping to nurture a positive mindset by providing practical support with researching and writing.

Solution

KISS created a wellness campaign with a multi-faceted digital destination, a hub known as the ‘The Knowledge Retreat’, featuring a curated programme of wellness support which we co-created with carefully selected high profile academic influencers. KISS planned and activated an organic and paid social campaign via LinkedIn and Twitter to drive traffic to the hub and encourage sign up to a two week email programme of content.

Result

A highly successful multi-channel lead generation campaign which during its first burst delivered over 5 million impressions to academic and researchers across all channels and markets and resulted in 3,598 sign ups to the Knowledge Retreat programme of which 27% opted in to ongoing T and F communications.