Our theory
of multiplication
Distinctiveness
What makes a brand memorable
Discoverability
What makes a brand easy to find
Advantage
INTRODUCING
Our three-stage framework
We’ve developed a three-stage approach which brings strategic thinking, creativity and technical expertise to diagnose current performance, execute critical changes and build measurable progress over time.
01.
Audit
Stop guessing. See what’s really going on.
KISS scores Distinctiveness and Discoverability performance (scored 0-100) through forensic diagnosis, benchmarked against competitors to find the gaps. No guesswork, brands get clarity on where they stand, what's holding them back and where to focus.
02.
Pivot
Optimise what’s in place. Fix what matters.
A fixed-fee, finite project focused on the priorities identified in the audit. Remove the blockers, build what’s missing and execute the changes that will shift the needle to improve competitive position.
03.
Momentum
Results that build, month by month.
A partnership that drives momentum through a managed retainer: ongoing optimisation for both Distinctiveness and Discoverability, monthly performance tracking, competitive intelligence and authority building.
Curious about how you measure up?
We can complete a Distinctiveness x Discoverability audit for your business.
