Marketers are under real pressure to show what's working. Our Distinctiveness × Discoverability audit gives you a score, clear priorities and evidence you can put in front of the board.
Market authority, Best kept secret, Lost in the crowd or Untapped?
Every brand we audit lands on one of these.
High Distinctiveness
High Discoverability
Low Discoverability
Low Distinctiveness
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1. Best kept secret
Strong positioning but invisible to those who should be finding it.
2. Market authority
Seen, remembered and found by the right people.
3. Untapped
Low scoring in all respects meaning spending with no return.
4. Lost in the crowd
Easy to find.
Hard to remember.
Most B2B brands recognise themselves in one of these positions but fewer know which dimension is holding them back, or what to do about it in the right order.
That's the problem we built our own AI tool to solve. Purpose-built to give brands the rigorous, evidenced picture that gut feel and guesswork never could.
The output is a live, scored dashboard across both Distinctiveness and Discoverability with a clear, evidenced picture of where a brand stands, what's suppressing its visibility and which interventions will make the biggest difference. Not vanity metrics, but the meaningful data that connects directly to competitive performance and the starting point for work that compounds.
B2B buyers don't just search any more. They ask AI. The audit measures how discoverable you are across search, AI platforms, social and PR, and shows what to fix first.
Richard, Director and Principal Consultant
In B2B, standing out gets treated as a risk. It's the opposite. Creative distinctiveness is what makes buyers remember you first, and that advantage compounds.
Sue, Principal Consultant
Multiplied by AI, amplified by expertise
We use AI as a force multiplier, not a replacement for human judgement. See how technology and expertise combine to deliver sharper results.
Curious about how you measure up?
Get in touch to discuss a Distinctiveness × Discoverability® audit for your business.