B2B Campaign wins CIPR award
02 October, 2015
We have won a silver award for best Corporate and Business Communications Campaign for our work with David Ball Group and the company’s game-changing product CEMFREE at the PRide Awards.
We have won a silver award for best Corporate and Business Communications Campaign for our work with David Ball Group and the company’s game-changing product CEMFREE at the PRide Awards, held on 1 October at Homerton College, University of Cambridge.
The PRide Awards are nationwide awards ceremonies organised by the Chartered Institute of Public Relations (CIPR), and are known as the most prestigious regional awards in the public relations industry. The awards recognise outstanding talent across nine regions and reflect best of practice within the industry.
We entered the Anglia, Thames and Chiltern awards, which cover one of the largest geographical areas in the network spanning Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Essex, Hertfordshire, Norfolk, Oxfordshire and Suffolk.
Our award winning client campaign featured innovation-led construction material manufacturer David Ball Group and its product CEMFREE – the world’s first truly sustainable concrete. Over a nine month period we created 10 press releases and wrote 11 articles for specific target publications. The activity generated 96 articles for David Ball Group, covering thought-leadership, products and awards, reaching an audience of over 1.7m.
Justine Smith, Managing Director of KISS PR said,
“We are delighted to win silver in the Corporate and Business Communications Campaign category for our campaign with David Ball Group and product CEMFREE. It is such an excellent achievement for the team and it is great to have been recognised as one of the best across such a large geographical region. It highlights our expertise in B2B PR to both our existing and potential clients.”