IMRG, the UK’s leading industry body for global e-retailing has appointed KISS Communications to handle its brand communications. As a membership community for the e-retail industry, IMRG’s vision is to maximise the commercial potential of online shopping. Its membership comprises hundreds of leading retailers, and enterprises that supply technology and services to facilitate e-retail solutions. James Roper, CEO and Founder of IMRG said, “We were looking for an agency with a high level of branding expertise that had a natural synergy with our own organisation. KISS has a creative and well-respected reputation and we felt the team could add real value and energy to our brand.” James continued, “The e-commerce market is a rapidly changing sector where sales continue to grow year on year. Our activities span the entire e-retail spectrum, from online, telephone and mobile commerce, to digital TV so a cohesive and consistent brand identity is crucial if we want to continue to help members maximise business opportunities and stay up to date with developments in the e-retail marketplace.” Richard Bland, Creative Director at KISS Communications will be heading up the IMRG account. Richard said, “We are delighted to be appointed as the branding agency for IMRG. KISS Communications has extensive experience at energising brands and we are looking forward to the challenges that lie ahead. “Our aim is to help clarify, refine and develop IMRG’s brand communications; creating a brand structure and identity that will be easily understood by IMRG’s employees, partners, customers and the industry at large. Part of our brief is also to provide guidance and resources that will help IMRG’s team, and those of third parties, to consistently and effectively apply the IMRG brand across all media.”