Canterbury-based High ‘n’ Dry has appointed KISS Public Relations to handle a trade and consumer PR campaign for its award-winning Hedgehog Gutter Brush, a simple, but effective solution to solve the problem of debris and muck building up in gutters. Hedgehog was launched just a few months ago but has already received a number of prestigious industry awards. Named as the ‘Most Innovative Product’ in the Brico & Habitat Exhibition, held in Paris, and a silver award winner at both the DIY Week Product of the Year Awards 2010 and Totally DIY Show Stoppers Award, the Hedgehog Gutter Brush is proving a real hit. KISS Public Relations won the account against three other agencies. Justine Smith, PR Director said, “We are delighted to be working with the team at Hedgehog. KISS will be running a highly targeted campaign aimed at driving sales and supporting High ‘n’ Dry’s network of stockists. “Although Hedgehog has only been launched recently, the product has received an impressive list of commendations and awards from some of the DIY industry’s most prestigious judges.” Leo Martino, Managing Director at High ‘n’ Dry was impressed by KISS Public Relations and the company’s ideas, he said: “KISS is experienced in the DIY sector and demonstrated a comprehensive understanding of our brief. We are looking forward to working with the agency to raise awareness of Hedgehog in the UK.”