8 Solutions, a gold sponsor at DataCenterDynamics, the world’s largest peer-led data centre conference, was keen to make a big statement at the event held at ExCel in London’s Docklands on 30 November – 1 December. Launching its new data centre healthcare campaign, created by integrated marketing agency KISS Communications, 8 Solutions required a stand that would strongly communicate its service offering in a unique and memorable way. The key to the new campaign is ‘The Power of Prevention’ which underlines the critical importance of regular data centre cleaning and decontamination. The stand incorporated a server rack seated on a section of floor, with a team of fully trained 8 Solutions technicians on hand to demonstrate to delegates the decontamination process. To further underpin the prevention message, branded apples were given away on the stand and also featured within the stand itself, announcing a free data centre healthcare check. Mark Plant, CEO at 8 Solutions said: “The whole ‘Power of Prevention’ campaign has proved a real hit at DataCenterDynamics. The stand made a very bold statement at the exhibition and helped us to encapsulate the service we offer into a tangible offering. Delegates were naturally drawn to the stand because it stood out.” Mark continued, “We appointed KISS Communications a few months ago and in this short time the company has created the new campaign, designed and created exhibition stands for both DataCenterDynamics and ISS, produced an e-newsletter, re-designed our corporate literature and provided great PR support. We are delighted with the whole campaign.” Creative Director, Richard Bland said, “Our challenge was to take what could be a very dry subject area and significantly elevate its importance in the minds of 8 Solution’s audience. And at the same time clearly differentiate the 8 Solutions offering from its competitors.” Designing and producing eye-catching exhibition and event solutions that support UK companies both at shows abroad and at home is just one of the services KISS Communications offers. Aside from offering a fully integrated marketing service, KISS also offers complete exhibition packages, from brand strategies, stand designs, implementation, production of marketing collateral to hand-outs and promotional gifts.