KISS Communications has launched KISS Public Relations, a dedicated division focusing on delivering creative, effective, and results-driven public relations campaigns that give clients a tangible return on their investment. The KISS Public Relations team will be headed up by Justine Smith. Justine has over 20 years experience gained from working in PR agencies and in-house and has a solid track record in results driven media relations. She has worked on high profile blue-chip clients in a wide range of sectors and has experience of working across consumer, business-to-business and not-for-profit organisations. Justine has also worked in Asia and as a business journalist. “Launching a separate PR division was the next logical step for the agency,” says Justine, PR Director. “In good and in testing times, public image and attitude are powerful factors in contributing to an organisation’s success. Having a dedicated PR department that can help companies with their message and create a meaningful dialogue with customers, stakeholders and prospective clients to persuade, influence behaviour and affect opinion will complement the existing KISS Communications’ services. “The KISS Public Relations team are all experienced practitioners at working with large and small companies on developing and delivering effective PR strategies. We partner creativity with nearly two decades of experience with a single focus on results.” Justine continued, “KISS Public Relations will continue to embrace the KISS guiding principles of delivering maximum effect with minimum means; a proposition that has stood the company in good stead since its creation two years ago.” KISS Communications was started in 2008 by Simon Fryer and Richard Bland. In just over two years, the agency, which specialises in digital, advertising, brand and design, has gone from strength to strength, and in January 2010 was named one of the top five marketing agencies in the East of England by Business Weekly. In just a short time, KISS has won an impressive number of blue-chip clients, including Plasti-kote, Booking.com and Bosch, and high growth companies such as ERBI, Vincent & Gorbing and Cambridge Past, Present & Future. Simon Fryer, Managing Director at KISS Communications said: “We have seen a rise in the volume of inbound PR enquiries and also an increase in the number of existing web clients that are interested in integrating web and PR. Having a dedicated PR division enables us to build on, and expand our ability to offer a truly incorporated marketing proposition.”