The event, held at the Palace of Westminster marked the launch of a new initiative by the newly formed NHSA, established by the leading Universities, NHS Hospital Trusts and Academic Health Science Networks (AHSNs) in the North of England, to promote the region as a place to go for investment in life sciences and healthcare innovation. The NHSA turned to us with a brief to develop the organisation’s brand identity to directly reflect the partnerships, leadership and commitment of the alliance.
Richard Bland, our Creative Director said: “We immersed ourselves into the project with a workshop session which KISS developed to fully understand the needs of the client and the new global healthcare innovation alliance.
"The key to success was ensuring we established a strong brand proposition from the outset, which could then be rolled out into all forms of marketing.”
We produced a stylish, simple and concise brand logo that represented the eight members within the alliance. Using a star-like shape and palette of blue colours, the symbol represents the key values of the brand including life science, excellence, expertise and networking. A website and brand stationery, including business cards and letterheads were also created using the same brand essence which were in place ahead of the launch.
Dr Hakim Yadi, Chief Executive at NHSA commented: “KISS understood our vision from the off and developed branding that we’re proud of. Our messaging is clear and we have a consistent look and feel that can run through all our communication platforms.”