Simon Fryer, Managing Director of KISS Communications took to the stage at the Product of the Year 2010 Awards to present Caroline Martin, EMEA Marketing Manager at Yale with a Gold Award for its innovative PVCu replacement door and window handles. The event was held at London’s Sheraton Park Lane Hotel on Friday 14 May. Simon presented the prestigious award alongside comedian and media personality, Rufus Hound. Product of the Year 2010 Award is the biggest social event in the home improvement and home enhancement calendar and is organised by Housewares Magazine and DIY Week. There were thirteen categories in total, with KISS Communications sponsoring the security & safety products category. KISS was joined by Lakeland, QVC, Stax, Sam’s Trade Centre, Cadbury Garden & Leisure, Akzo Nobel, Spring & Summer Fair, EDRA, Top Drawer Home, BEAM and Totally Shows as corporate sponsors of the awards. Yale competed with fellow silver award winners, including Byron CS35D and Master Lock One but was nominated for the gold award for its PVCu replacement door and window handles by a 15-strong judging panel of industry experts. The judges included: John Colley, B&Q ; Nick Hill, Homebase; Nick Sohi, Focus; Nigel Wright, Stax; and Penny Cobb, La Cuisiniere. Commenting on the event, Simon said, “This was an excellent event, showcasing some of the UK’s most innovative new products. KISS Communications was delighted to sponsor this award and was our way of supporting creativity in this fast growing sector. Yale’s product was a real hit with the judges and we are confident it will be a success with consumers.” KISS Communications is one of the East of England’s fastest growing integrated marketing agencies. The company provides strategy, advertising, branding, design, digital, exhibitions and public relations services, working with blue-chip companies and successful SMEs. Photo caption (from right to left): Simon Fryer, Managing Director, KISS Communications; Rufus Hound, Comedian & Media Personality; Caroline Martin, EMEA Marketing Manager, Yale.