Cambridge-based Real-Status has appointed KISS Public Relations to handle the launch of its new breakthrough HyperGlance software following a competitive pitch against three other PR agencies. HyperGlance is the world’s first 3D modelling software which allows enterprises to see their entire IT infrastructure in one place, on one single pane of glass. The 3D visualisation techniques address many of the key concerns around cloud migration and can be used to mitigate risks in areas such as data governance, performance monitoring, security, capacity management, costs and process tracking. Natalie Jenkins, Marketing Manager at Real-Status said, “We asked a number of agencies to pitch, including a couple of high-tech London PR agencies, but KISS Public Relations demonstrated a real understanding of our business and the issues we face. We were also impressed by their strategic approach and ideas for raising awareness of HyperGlance amongst our target audiences.” Natalie continued, “We were looking for a long-term PR partner to act as an extension of our current marketing department. We’ve already worked with KISS’s parent company, KISS Communications on other projects so it made sense to extend this to PR.” KISS PR Director, Justine Smith is excited by the challenge, “The PR team at KISS are looking forward to handling the media relations for this ground-breaking software. It’s exciting being involved in new technology that will have a significant business impact. We will be running a trade media PR campaign aimed at raising awareness of HyperGlance and Real-Status in the UK amongst VARs and end-users.” Real-Status is the latest in a series of new account wins for KISS Public Relations including Bokomo Foods UK and Xfusion.