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KISS receives praise for One Nucleus rebrand

30 June, 2011 Reading: 2:52 mins

KISS receives praise for One Nucleus rebrand

The eagerly anticipated rebrand for One Nucleus, formerly known as ERBI, was announced at the 12th Annual Conference after months of lively speculation and discussion. CEO, Harriet Fear revealed the new name, ‘One Nucleus’ to hundreds of delegates from the pharmaceutical, biotech, life science, and academic world. The vibrant and contemporary new branding was developed by KISS Communications and was boldly displayed at One Nucleus’ Conference and Partnering Event held at the Welcome Trust Sanger Institute in Hinxton, near Cambridge. ERBI recently announced a merger with the London Biotechnology Network (LBN), the business network for London-based life science organisations. The new organisation combines ERBI’s 350+ members with LBN's network of over 400 organisations across a wide range of life science industry sectors. The newly combined network represents a powerhouse of commercial, clinical and academic interests with at least 60% of the UK's life science industry base, four of the UK's five Academic Health Science Centres and three of the world's top six universities. The name One Nucleus was created as a result of detailed consultation and support of KISS Communications. The rapidly growing integrated marketing agency based just outside Cambridge developed the brand identity and the accompanying logo and marketing collateral following workshops, brainstorms and interviews with staff and research amongst stakeholders and members of the ERBI Board. “The process involved a 20 strong-team,” explains Richard Bland, Creative Director at KISS, “and an extensive name development process. The name One Nucleus was unanimously agreed upon.” Simon Fryer, Managing Director at KISS says there are so many opportunities both nationally and internationally for the London and Cambridge networks. ERBI and LBN have played a pivotal role, acting like the nerve centre of Europe’s life science cluster. “Having a brand identity and marketing collateral that will support this newly created global force in life science and healthcare was crucial. The feedback from delegates has been very positive. Both the name change and the supporting marketing material received a unanimous seal of approval,” said Simon. In addition to creating a new identity, KISS Communications has been working behind the scenes on a range of other services with the company. These include a new advertising campaign for One Nucleus, a web re-design, and exhibition support for the Conference. The agency will also provide support for the annual Bench to Boardroom event which takes place in October and the Genesis Conference in London in December. Choosing KISS as its marketing partner was the ideal choice according to Harriet Fear, CEO of One Nucleus. “We met with a range of marketing communications agencies but KISS stood out as the agency that had the best understanding of our brief. They appreciated the opportunities facing our organisation and the sector in general. We are delighted with the name One Nucleus and with the new branding and creative re-design.” The team at KISS Communications includes Simon Fryer, Managing Director, Richard Bland, Creative Director, Phil Morley, Advertising Associate and Hannah Rimmer, Account Manager. “As a brand, One Nucleus is dynamic, modern and above all relevant and memorable,” says Richard. One Nucleus recently appointed KISS Communications to its Support Supplier List. The agency will be providing strategy, advertising, branding, design, digital and exhibition services at a discount to all Gold and Silver One Nucleus members.

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