KISS Communications is sponsoring DIY Week and Housewares Magazine’s Product of the Year Awards 2010. The well-respected industry awards are the UK’s only awards for the home improvement and home enhancement sector. Sponsoring the awards alongside KISS Communications are some of the UK’s best known DIY brands, including Cuprinol, Sikkens, Polycell, Hammerite and Dulux. Recognising the DIY industry’s innovation, imagination and creativity, both in developing new ideas and reinventing old ones, the awards will culminate in a ceremony at the Sheraton Park Lane Hotel on Friday, 14 May. The event is one of the largest social gatherings in Britain for the DIY, housewares, hardware and the garden industry. KISS Communications was recently voted one of the top five East of England marketing agencies in Business Weekly’s ‘Image Maker’s 2010’. The company provides advertising, strategy, branding, design, digital, exhibitions and public relations services. Simon Fryer, Managing Director at KISS Communications, said: “We have specialist knowledge in the DIY sector and are delighted to sponsor the ‘security category’ in DIY Week’s ‘Product of the Year 2010 Awards’. “Sponsoring this award is our way of supporting innovation and creativity in this fast growing sector. KISS’s experience in energising brands and helping companies to gain distribution and increase sales in domestic and export markets puts us in a strong position to support these awards.” Simon continued, “The security market is valued at over £1.4 billion. There has been a shift recently towards more diligent observation and prevention of crime, placing greater demands on monitoring and access control. This presents many opportunities for the security market.” Since KISS started three years ago, the agency has won an impressive number of blue chip clients, including Plasti-kote, Booking.com, Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs, including Couch Perry & Wilkes, ERBI, Vincent & Gorbing, and Cambridge Past, Present & Future. Richard Bland, Creative Director at KISS said, “We have extensive experience in working with consumer brands and implementing marketing projects including websites, packaging, POS, merchandising and advertising in multiple languages and across many countries. One of our guiding principles, which have stood us in good stead with our clients in these challenging economic times, is our ability to deliver maximum effect with minimum means.” He continued, “We also have a proven track record in accessing domestic and export grant funding for marketing activity. This has enabled many of the companies that we work with to upscale marketing projects without an increase in costs.” Entry is open to any product launched since January 2009 in DIY, housewares, hardware, home security, garden, tools, tabletop, decorating and kitchenware. For further information please contact www.diyweek.net/productoftheyear