The UK might be facing rising inflation but business professionals remain refreshingly optimistic according to new research carried out by KISS Communications. An overwhelming majority (70%) felt 2011 is a good time to start a new business, with nearly 72% thinking the year will see an increase in start ups. This compared to just 30% who believed now was not the time to be launching a new business venture. The research questioned over a hundred professionals in a range of industry sectors throughout the UK at the beginning of 2011. Even the demise of the Regional Development Agencies (RDAs) hasn’t put a dampener on optimism, with 60% stating that their termination wasn’t a concern. However, 40% did believe there would be a support gap for businesses with the winding up of RDAs. “With the UK economy starting to show signs of growth, enterprise and entrepreneurialism offers an opportunity for spearheading economic growth and creating new opportunities,” believes Simon Fryer, Managing Director at KISS Communications. “It’s great news that despite the turbulent times, there is optimism for starting a new business. However, the key to entrepreneurial success is to ensure that the UK is the best place to set up and run a business. This means the government has to address regulation and improved access to capital and tax incentives.” Voted as one of the top three marketing agencies in the East of England by Business Weekly, KISS Communications works with a mixture of Blue Chip, successful SMEs and interesting start ups, including Anglian Water, Bosch, Booking.com, Johnson Matthey, SISK and Plasti-kote, One Nucleus, Cambridge Past Present & Future, Balancing Blooms and Geomerics. The company provides strategy, advertising, design, branding, digital, exhibitions and public relations services. If your business would like to talk to Simon Fryer about how KISS Communications could help you in 2011 please contact him directly on simon@kisscom.co.uk For full details of the results of the research carried out at the beginning of the year, please contact KISS PR Director, Justine Smith on Justine@kisscom.co.uk.