The Eastern AHSN approached KISS after identifying a need to refresh their branding and digital presence. We began with a corporate branding workshop to clarify and simplify what the Eastern AHSN is, what the network is about and their long term goals.
John Dibb, our Head of Digital said:
“One of the Eastern AHSN’s key differentiators, identified at the workshop, is the network’s ability to look at pre-existing issues and needs through a different lens, as well as taking a fresh approach to new problems. This has been communicated across the brand through the use of traditional healthcare images, presented in a sketch style. The result is a refreshed and unique approach which reflects the Eastern AHSN.”
Due to the nature of the Eastern AHSN’s work it was essential to recognise each of the different stakeholder groups, and personalise their content on the website accordingly, so they could find the information directly relevant to them and keep up to date with developments in their sector.
Helen Bradburn, Consultant for the Eastern AHSN said: > “The Eastern AHSN is about innovation and networking and KISS managed to capture this very well with the work we did with them on branding. The new site KISS designed for us will enable us to improve the spread of good practice and build momentum for change.”
The new brand refresh was recently demonstrated when we produced a full range of exhibition collateral for the Eastern AHSN’s stand at SPARK 2014, an SBRI Healthcare conference held in Westminster, London.