Held at the Intercontinental Warsaw Hotel, the conference brings together members of the PROI worldwide, the world’s largest international partnership of independent agencies for industry insight and networking opportunities with professionals across the globe.
The PROI, founded in Europe in 1970 has grown rapidly with its network now spanning 110 cities in over 50 countries. The PROI partners meet at least twice a year to build relationships and share ideas and inspiration. These meetings provide the perfect platform for business partnerships and creative collaborations.
Since joining the network in 2015, we have provided our clients access to a global agency network to help us achieve international marketing and PR campaigns. We have also worked with numerous PROI agencies across the globe to help their clients execute campaigns within the UK.
After we attended last year’s conference in Brussels and a meeting in Atlanta earlier in the year, our Managing Director Sarah Reakes and Digital Director Adam Andrews will be running a workshop investigating digital marketing. The workshop will explore the critical steps to digital marketing success and will demonstrate how digital can enhance PR campaigns. As part of the workshop, members will be given a fictional brief for a digital PR and marketing campaign, and challenged to create an exciting proposal and plan.
Sarah commented, “We can’t afford to ignore digital anymore and its presence is continuously growing in our industry. It allows opportunity for greater reach through highly targeted campaigns if utilised correctly, and the data it produces massively enhances marketing communications to make our work much more effective.”
“At KISS, we’re keen to ensure that we are always providing integrated campaigns which incorporate digital. Currently around 70% of our business is digital.”
Sarah continued, “The workshop we will be running at the PROI regional meeting will demonstrate the importance of embracing digital and how to immerse ourselves in its ever-changing landscape.”
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