Every other Friday, we sit down with a member of the KISS team to find out more about them and how they work. This week we have Alex Larkinson, one of our PR Account Executives.

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In 10 words or less, what do you do all day?
I help brands and people come together through media.

Where do you get your inspiration?
All over the place – people I meet, films I watch, books and articles I read, places I go. Can’t get inspired just by sitting at my desk staring at a blank Word document.

What brand oozes simplicity, and why?
For as long as I can remember, the Patek Philippe brand has virtually never deviated from its simple, winning core idea of embodying tradition and generational legacy.

What’s your greatest achievement to date?
Helping our Norfolk-based client WiSpire get national coverage on the BBC News, Guardian and Newsweek websites was very satisfying, and the result of a lot of planning and persistence.

What would you be doing, if you weren’t doing this job?
Probably getting up at 5am to work on microbudget short films and documentaries. Alternatively, getting up at 5am to be a careworn gumshoe.

Where do you get your news?
Hourly sweeps of the Guardian and BBC News websites

What inspired you to get into PR?
The idea of getting results by getting to write.

What is your greatest fear?
Typos, and Liverpool failing to win the league in my lifetime.

Which marketing campaign has made you laugh or cry?
It’s overstayed its welcome now, but I remember the very first Compare The Meerkat advert being a real left-field delight and getting a genuine chuckle out of me.

What area of your job is most misunderstood by other people?
That you can be just as proud of writing a clear, concise, technical Q&A as you can of a heartfelt meditation on the meaning of life.