Amino is a global leader in innovative hybrid TV and cloud solutions, enabling service providers to connect with consumers.
A brand to reflect a new hybrid TV offering
KISS designed and developed a new brand for Amino, to embody the ambition of the newly formed business and its desire to go beyond set-top boxes, following the acquisition of a US-based competitor, Entone, and Finnish cloud TV company, Booxmedia.
Following a period of market immersion, during which time KISS analysed Amino’s global competitive set and talked to key stakeholders, we facilitated a brand articulation workshop with senior team members in order to define the new brand’s vision, mission, proposition, personality and brand essence. Articulating what the business wanted the new brand to stand for ensured a single-minded creative brief with a clearly differentiated tone of voice.
Creating a new visual identity
We then created a new, arresting visual identity for the brand, and worked collaboratively with Amino to demonstrate how this would impact on Amino’s product hierarchy and filter down to individual product offerings in its range.
KISS designed and implemented this new brand language in 12 weeks across an array of touchpoints from exhibition stands, video assets, Amino’s annual report, printed collateral and stationery through to a brand-new website.
Since the launch of the new Amino branding at the Mobile World Congress Exhibition in Barcelona in February 2016, the brand has been well received both internally by employees and externally by customers.
KISS responded to a complex and time short brief with energy, great designs skills and strategic clarity. They have created a new identity that brings three businesses into one single brand, propelling us visually into an exciting new phase for Amino.
VP, Product Management & Marketing
KISS developed a new brand for Amino, producing collateral that included exhibition stands, an annual report and stationery. The new brand was launched at Mobile World Congress in February 2016.