A world-class site to reflect a world-class institute

KISS designed and developed a site worthy of The Babraham Institute’s reputation.

The client

The Babraham Institute is a world-class scientific institute, situated at the heart of the Babraham Research Campus, near Cambridge. The Institute’s mission is to be an international leader in research focusing on basic cell and molecular biology with an emphasis on healthy ageing through the human lifecycle.

The KISS solution

KISS worked with the Babraham Institute in a highly collaborative process to develop the site. They first facilitated a brand articulation with the management team. Once there was clarity around what they wanted the brand to stand for, its tone of voice and brand essence, KISS was able to write a creative brief.

The next phase was a ‘digital discovery’ workshop, involving the key scientists, which kicked off the planning of the website. With objectives in place from the perspectives of both The Babraham Institute and their different visitor groups, user journeys, project scope and a draft site map were developed.


As the discovery phase progressed, the scope of the project evolved to reveal the scale of the site and bespoke functionality such as integration with PubMed.

The new site was designed to allow The Babraham Institute to stand out in its sector, and is a radical departure from the Institute’s past.

Discover more of our work

KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.