Diamond Pharma Services (DPS) is a consultancy, providing technical and regulatory affairs services to companies in the pharmaceutical and biotechnology sectors. Through analysis, interpretation and distillation of data, DPS helps obtain and maintain medicinal product licences across all stages of a product’s life cycle.
DPS started out with three UK office locations, plus one in Boston, USA. It was made up of three separate trading companies, each with independent management teams and shareholders. The companies regarded themselves as separate entities, sitting under their corporate brand of DPS. Diamond was moving all of its UK businesses to a new global headquarters in Harlow, providing an opportunity to forge an identity as a more cohesive unit operating under a single brand banner.
Developing a unique brand language
KISS was asked to recommend a strategic proposal for articulating the brand and to suggest an approach to the audit and possible implementation of any brand development that may be required.
KISS carried out a brand refresh for DPS in 2017, which began by developing concept boards to demonstrate potential routes for the new brand language. Once a route was established, a distinct brand language was completed. This gave DPS the tools to set it apart from its competitors and established its credibility as a provider of regulatory, pharmacovigilance and compliance services. KISS’s creative team developed new corporate artwork, identifying primary and secondary colour palettes, suitable fonts and refreshing the logo.
Once the new brand and associated artwork were established, KISS’s digital team began work on a new DPS website, which showcases DPS’s services, its team, case studies and company news. New corporate stationery was also developed.
Since the refresh, DPS came top in two categories at the 2018 Organisation for Professionals in Regulatory Affairs (TOPRA) Awards, and was judged Best Specialist CRO at the Oxford Bioscience Network Awards. KISS continues to work for DPS, with ongoing jobs including a photoshoot and the creation of email templates.
Discover more of our work
KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.