Standing out in a niche market

A website to elevate Biocair's brand and specialist logistics services.

The client

Biocair is a specialist courier with 30 years of dedicated experience in the pharmaceutical, biotechnology and life science sectors. The company employs scientists in front-line logistics positions, working alongside industry experts in quality, cold chain and regulatory compliance. Biocair focuses on providing the most comprehensive service options available whilst delivering flexible, tailored, cost effective logistics solutions to all clients.

The KISS solution

Following full immersion into Biocair’s sectors and challenges, we ran a brand articulation workshop to help them establish their core messages and tone of voice. This was followed by a digital workshop to identify their key types of user and their needs. This, combined with a full competitor review, helped them establish how they can stand out within their sector.


The considered content and site structure was wrapped in a design aimed to challenge the conventional dry and text-led alternatives often found in the industry. The choice of platform on which it was built was based on both Biocair’s immediate needs whilst considering possible future evolvement that was discussed at the upfront digital workshop. Upon launch Biocair reported an dramatic improvement in site visits, which have continued to rise since launch.

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KISS were an impressive company to work with during all phases of our project. The quality of staff and expertise was really striking. KISS helped us pave the way to a fantastic new website which is the basis of our global marketing efforts. KISS took the time to research the niche market sector that Biocair operates in, which gave us a real edge during development. From a technical point of view, KISS were faultless and flexible. We challenged them with almost impossible timelines and they met these without fail.

Vincent Howard

Chief Operating Officer, Biocair

Discover more of our work

KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.