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Standing out in a niche market

A website to elevate Biocair's brand and specialist logistics services.

The client

Biocair is a specialist courier with 30 years of dedicated experience in the pharmaceutical, biotechnology and life science sectors. The company employs scientists in front-line logistics positions, working alongside industry experts in quality, cold chain and regulatory compliance. Biocair focuses on providing the most comprehensive service options available, while delivering flexible, tailored, cost-effective logistics solutions to all clients.

The challenge

Elevate the brand

Position Biocair as a market leader

Clarify services, reinforced through case studies

The KISS solution

Following full immersion into Biocair’s sectors and challenges, we ran a brand articulation workshop to help the company establish its core messages and tone of voice. This was followed by a digital workshop to identify its key types of user and their needs. This, combined with a full competitor review, helped Biocair establish how it can stand out within its sector.

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The considered content and site structure was wrapped in a design aimed to challenge the conventional dry and text-led alternatives often found in the industry. The choice of platform on which it was built was based on Biocair’s immediate needs, but also considered possible future evolvement that had been discussed at the digital workshop. Upon launch, Biocair reported a dramatic improvement in site visits, which have continued to rise since the launch.

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KISS were an impressive company to work with during all phases of our project. The quality of staff and expertise was really striking. KISS helped us pave the way to a fantastic new website which is the basis of our global marketing efforts. KISS took the time to research the niche market sector that Biocair operates in, which gave us a real edge during development. From a technical point of view, KISS were faultless and flexible. We challenged them with almost impossible timelines and they met these without fail.

Vincent Howard

Chief Operating Officer, Biocair