Developing a new brand to attract inward investment to the Cambridge region

Brief

To name, brand and build a website for a new inward investment organisation in the Cambridge region representing a huge breadth of stakeholders including the University of Cambridge, regional authorities, and industry.

Idea

Aggregate statistics, intrigue statements and talking heads to make a simple and engaging site for the user, avoiding cliches and showcasing Cambridge’s world-changing innovation.

Result

A distinct and stand-out visual identity, with a highly engaging UX, reflecting the city’s spirit of endeavour and breakthrough innovation. Shortlisted for the 2022 Drum Roses awards for 'Best Website Design'.

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KISS were pivotal in the brand articulation, planning for and showcasing of Cambridge&. Consummate professionals, they worked tirelessly on ensuring that the brand, website and design were exactly what the stakeholders wanted. No small feat given that the stakeholder cadre is very large.

Harriet Fear MBE

Director