Taylor & Francis

A bold digital campaign to drive sign ups and highlight climate research

Brief

T and F ran a climate focused event during COP26 and asked KISS to create a campaign to drive engagement and sign ups to its Climate event.

Solution

KISS created an online destination for high-quality, evidence-based research and expert voices - ‘Clean Thinking for Climate Action’ - and designed a multi-channel campaign to drive quality traffic to the hub to sign up for an event and expert opinion. The highly targeted paid campaign ran across email, Linkedin, Facebook and Twitter in the run up to COP26.

Result

The campaign resulted in 21,143 sessions on the ‘Clean Thinking’ landing page and drove over 2,100 onward user journeys accounting for 10% of all sessions during the campaign.