A distinct new brand identity and website for a RNA-based medicine start-up

Brief

Centillion approached KISS to better articulate its unique offer to the world with a new brand identity and website.

Solution

After working with the Centillion team to define and articulate its positioning and personality, we developed a brand identity with a strong concept linked to their ground-breaking work.

Using the ‘illi’ from the company name ‘Centillion’ we developed a visual language device referencing RNA – which sits at the heart of Centillion’s proposition to deliver RNA-based vaccines and therapeutics, – aligning brand purpose and brand identity effortlessly.

The new identity and colour palette informed the UI design for their new website, which combines simplicity and beauty with user experience and simple back-end management for their marketing team.

Results

A distinctive brand identity and a striking website which clearly communicates Centillion’s proposition - setting up the platform for growth.