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Love Every Drop

Our Love Every Drop campaign for Anglian Water helps people understand the realities of water use and climate change in the region.

The client

Anglian Water is the largest water and waste water company in England and Wales, with more than five million domestic and commercial customers in the East of England.

The challenge

To raise awareness of the value of water with customers, stakeholders and employees

To develop a communications strategy to achieve this

To create a huge raft of integrated communications material to support the campaign

Love Every drop Van

The KISS solution

KISS Communications responded to the brief with a striking creative idea – Love Every Drop. This formed the central concept of a campaign that brings the entire community together to put water at the heart of a new way of sustainable living. We produced a range of communications collateral, both above and below the line, including direct marketing, digital, billing materials and even vehicle livery. In the two years since Love every drop was launched, the campaign has involved customers, communities, business leaders and employees, and the campaign continues to be heard loud and clear throughout the East of England.

KISS stood out from all the other agencies both in terms of their understanding of what we are trying to achieve and the creative way they addressed the issues we had identified. We love the ideas the agency created, they understood our vision and there is a real synergy between us. KISS has brought our strategy to life.

Mark Pendlington

Director of Corporate Affairs, Anglian Water