LAUNCH OF LUCI
Durbin is the official distributor of Luci, a new solar powered light, to the NGO/Charity sector. To support Durbin on the launch of Luci to this sector KISS first developed a creative idea, or ‘red-thread’ through which all the communications would run. The creative idea was focused on the core concept of dark transitioning to light, and the benefits associated with that, as exemplified by kerosene (dark) and Luci (light).
The creative idea was brought to life digitally, taking users on a journey through the site from the dark dangerous kerosene, to a safe, cheap and environmentally friendly alternative, Luci. Users were guided into the site with key power statements, linking to detailed product information, case studies, testimonials, a sampling programme and a white paper report to demonstrate the severity of the problem with using kerosene-based products.