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Invigorating a healthcare network

Providing a full-service solution including brand, digital and social.

The client

As one of 15 health networks (AHSNs), Eastern Academic Health Science Network (EAHSN) champions and supports innovation across the healthcare system. In need of an identity refresh, it approached KISS to invigorate its brand.

The challenge

Encapsulate and communicate the client’s focus

Present EAHSN as a conduit between industry, academia and the NHS

Deploy the new brand across a range of offline and online collateral

The KISS solution

To articulate the brand, KISS had to evaluate and define the client’s proposition, audience and values through a process that included a stakeholder workshop. Out of this, a language and approach evolved, from which a creative brief and brand developed. Modern typography was complemented by a contemporary logo, consisting of a palette extending beyond the staid healthcare blue, to represent a vibrant, forward-thinking organisation. This was emphasised by a vector-based treatment of stock imagery, helping EAHSN set itself apart from others.

KISS then assisted with various brand communication tools including exhibition stands and folders, stationery and internal presentations.

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In the digital space, KISS overhauled EAHSN's website and its structure, taking the new brand online and making it responsive. With a separation of services into 'industry' and 'NHS', the new website provides the user with much more clarity in what (and how) EAHSN offers. A revised e-newsletter was created to support digital marketing activity along with KISS managing its social channels for the first 12 months.

Within six months of the main site launching, KISS was again commissioned to design and develop a website – a system to generate templated microsites as part of a family of digital tools to support EAHSN’s business requirements.