A whole new look and feel

KISS created a whole new brand language and updated website for leading Health Innovation organisation.

The client

HEE was established almost a decade ago as a regionally funded Innovation Hub for the East of England.

HEE has a focus towards improving healthcare and aims to achieve this through assisting with the development and commercialization of medical technology products and services which can help to meet the needs of the NHS. Until relatively recently, HEE had received regional government funding, however they are now a self-sustaining not-for-profit organisation.

This has given HEE the opportunity to broaden their focus away from the East of England to national, potentially international audiences.

In order to position themselves within a more commercial context, HEE approached KISS to create a new brand identity for HEE and to update their website to accurately reflect their brand and to bring their online presence up-to-speed with their shift in focus.

The KISS solution

KISS facilitated a workshop with key stakeholders to help HEE articulate the essence of its brand moving forwards. This needed to be broad enough to encapsulate the two very distinct strands of its business: the commercial medTech sector and innovation from within the NHS.

In addition, it needed to be distinct enough to allow it to stand out I the cluttered healthcare/health innovation market place.

The workshop allowed the team to develop clarity around the organisation’s brand proposition, target audiences and tone of voice.

This brand learning provided the creative brief for a brand identity redesign. KISS developed a new brand language for HEE which contemporised the organisation and reflected its proposition and tone of voice.

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Once the language had been signed off KISS commenced with the design and development of the new website.

The previous HEE site based its content around case studies as the client had previously found it hard to define their services in a clear, tangible manor. With the need to better align their services in a commercial context, addressing this was vital and led to a fundamental shift in website structure from old to new. The result was to lead users in via various services and sub services through an interactive device on the home page before funneling them through to real life examples.

As with all KISS websites it performs well for all users on any device and the client has full control over the content, adhering to the new brand no matter what content edits are made by the client.

Discover more of our work

KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.