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Increasing industry awareness

A tactical KISS PR campaign raised IMServ's industry awareness by using sector-focused tactical activity, awareness enhancement and industry thought-leadership.

The client

IMServ, one of the UK’s largest independent energy data management providers, needed to raise awareness of its services including data collection, analysis, reporting and carbon management. The company had an impressive client list, with over 220,000 metering systems remotely monitored and 80 billion units of energy data monitored annual but was keen to raise awareness of its products and services to a wider target audience.

The challenge

To increase industry awareness of IMServ’s services

To create tactical activity for specific target sectors

To raise the profile of individual directors and managers and position them as industry experts and thought leaders

The KISS solution

The PR programme for IMServ includes press releases announcing new products, thought-leadership, opinion and profile pieces, tips and advice, warnings, and a range of client case studies featured in specific trade publications. We have also generated regular articles for related sectors, including energy, facilities management, public sector, retail, business, manufacturing, planning and development and sustainability.

The KISS PR team work tirelessly to help us engage with our stakeholders, helping to raise our profile in the energy, retail, FM and business media. The agency has also run our case study programme, resulting in over 17 client testimonials which support our wider marketing activity.

Michelle Giles

Head of Commercial and Customer Care