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Driving public investment

KISS was retained by the London Stansted Cambridge Consortium to help it generate substantial investment in this rapidly growing economic region.

The client

The London Stansted Cambridge Consortium is a partnership of public and private organisations promoting the region as a business and residential destination. KISS was hired to help the Consortium build an effective communications platform to promote the region to potential investors and stakeholders in a variety of business and public sector audiences, including central government.

Our challenge

To raise the profile of the London Stansted Cambridge Corridor amongst key investment decision-makers

To assist the Consortium’s members in lobbying government agencies

To generate a range of materials for broad-based and sector specific communications

The KISS solution

KISS created a distinct and powerful visual identity for the Consortium/region using bespoke iconography and graphics. To date, this new identity and tone of voice has been incorporated into a range of brochures and literature for a variety of target audiences and events.