One Nucleus positive logo One Nucleus default logo

New branding & identity

KISS helped One Nucleus develop a new name and branding structure to position the organisation as a key global life sciences player.

The client

One Nucleus is a not-for-profit membership organisation located in Cambridge and London – Europe’s leading centres for life sciences and healthcare businesses. Its 470 members include pharmaceutical, biotech, medical device and diagnostic companies plus associated technical and commercial service providers. It was formerly known as The Eastern Region Biotech Initiative (ERBI).

Our challenge

Develop a new brand platform and name for ERBI

The brand platform would underpin the client’s expansion beyond the Eastern region: nationally and internationally

The objective was to establish One Nucleus as the predominant European life science and healthcare network and a leading global player

The KISS solution

The first step was to facilitate a number of KISS workshops, brainstorms and interviews with staff and key stakeholders to define and articulate the organisation’s vision and proposition. We then managed the development of a new name to reflect ERBI’s newly-defined market positioning: One Nucleus. This was followed by the creation of a full brand identity, with associated marketing collateral, to support a broad range of activities including conferences and events.

KISS appreciated the opportunities facing our organisation and the sector in general. We’re delighted with the name One Nucleus and with the new branding and creative redesign.

Harriet Fear