KISS helped One Nucleus develop a new name and branding structure to position the organisation as a key global life sciences player.
The client
One Nucleus is a not-for-profit membership organisation located in Cambridge and London – Europe’s leading centres for life sciences and healthcare businesses. Its 470 members include pharmaceutical, biotech, medical device and diagnostic companies plus associated technical and commercial service providers. It was formerly known as The Eastern Region Biotech Initiative (ERBI).
The KISS solution
The first step was to facilitate a number of KISS workshops, brainstorms and interviews with staff and key stakeholders to define and articulate the organisation’s vision and proposition. We then managed the development of a new name to reflect ERBI’s newly-defined market positioning: One Nucleus. This was followed by the creation of a full brand identity, with associated marketing collateral, to support a broad range of activities including conferences and events.
Harriet Fear
CEO
Discover more of our work
KISS has worked with a wide range of clients, primarily in the education, science and technology sectors. Projects we have been involved with include PR and marketing campaigns, website redesigns and rebranding exercises.
